To successfully plan for next peak, you need to consider what happened last peak. The trouble is, peak looks different for every brand and is notoriously hard to predict. Our 2026 Peak Performance Report analyses ticket data from DigitalGenius customers across ecommerce to give you the benchmarks you need. We compared the November–December peak period against a September–October baseline (and against last year's peak), with every ticket categorised by our proprietary AI model.