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Getting C Suite buy in to choose the right partner – how to build the business case

Getting C Suite buy in to choose the right partner – how to build the business case

Getting C Suite buy in to choose the right partner – how to build the business case

A question we hear a lot is: how do I convince your senior executives that you’ve selected the right partner for your AI CX project? Especially if you are selecting a new technology partner to help you achieve your goals. So how do you convince your stakeholders to back your projects?

We decided to invite two experienced CX leaders to share their advice for others. Artem Gradushy is Head of Customer Experience at JD Sports Canada, and Marta Smolarek is Product Manager at Lyreco Group. Both can share valuable insight about how to position these projects, and how to select the right partner for your business.

Speakers

Artem Gradushy
Head of Customer Experience
JD Sports Canada

Marta Smolarek
Product Manager
Lyreco Group

Sosan Nesari
Strategic Growth
DigitalGenius

What you will learn

Join our webinar

Date: April 1st 2026

3pm BST / 10am ET

Join our webinar

A question we hear a lot is: how do I convince your senior executives that you’ve selected the right partner for your AI CX project? Especially if you are selecting a new technology partner to help you achieve your goals. So how do you convince your stakeholders to back your projects?

We decided to invite two experienced CX leaders to share their advice for others. Artem Gradushy is Head of Customer Experience at JD Sports Canada, and Marta Smolarek is Product Manager at Lyreco Group. Both can share valuable insight about how to position these projects, and how to select the right partner for your business.

Artem Gradushy
Head of Customer Experience
JD Sports Canada

Speakers

Marta Smolarek
Product Manager
Lyreco Group

Sosan Nesari
Strategic Growth
DigitalGenius

What you will learn

What we will cover

man standing in front of people sitting beside table with laptop computers
man standing in front of people sitting beside table with laptop computers
  • What techniques our panellists have used to get projects off the ground
  • What C-level concerns you have to consider as part of your partner selection
  • How to effectively communicate the business impact to key stakeholders
  • Actionable tactics to ensure that projects go successfully

Register >