About
air up is revolutionising the way people drink water. The drinking system isn’t a regular bottle, instead it is the world’s first refillable scent-based drinking system that flavors water through scent alone. It’s a fast-growing business – having been founded in 2019 it grew by €159M in revenue by 2022.
Website
air up® achieve 600%+ ROI with DigitalGenius by embracing a human+AI approach to customer service
air up® is using generative AI from DigitalGenius to make AI-driven customer interactions feel like a natural dialogue, and to create “wow moments” with its customers.
The Challenge
One of the important use cases for air up, was dealing with product handling questions related to its bottles. The issues were very unique to air up’s product, as it is a completely new technology that flavours water by scent only. As a result, the team looked to embrace AI at the earliest stage in their growth and turned to DigitalGenius .
Solutions & Results
Deep Integrations
air up has been leveraging our integrations with multiple Shopify stores, many carriers such as DHL, DPD, Hermes, UPS, GLS and multiple helpdesks, embracing our integrations focused platform. Seeeing the initial success on emails and web-forms, they then replaced their helpdesk chatbot with DigitalGenius chatbot.
Generative AI
"For us, it is essential that customer interactions feel like a natural dialogue. It means that customers will experience fast and personalised service 24/7.”
Continuously at Fast Pace
Collaborating with our CSM and SE, the air up team initiated 16 use cases in the first 6 months and later launched product recommendations.
Increasing Conversions
"When customers visit our site, they naturally have questions like ‘How does the air up® system work?’ or ‘What are the flavours you provide?’. If we answer these questions, it can lead to a conversion. With Gen AI, we can automate this and ensure quick, effective responses and still offer personalised dialogues, that are fully on brand."
